Strategy-led web development
A website that brings inquiries. Because someone thinks it through, not just generates it.
For freelancers and small teams in the DACH region who need a site that actually brings clients, instead of losing them to the first impression. Built fast and modern, with a person who understands the strategy behind it.
THE PROBLEM
Your site makes you look smaller than you are.
Most people decide in the first seconds on their phone whether they trust that you are any good. If the site looks old or done on the side, they are gone before you ever hear from them.
The bitter part: your work is often better than the competitor who simply looks more credible online. So you lose enquiries quietly, ones that never reach you, and you never even notice.
THE APPROACH
AI does the legwork. A human makes the calls.
AI takes the dull work off my plate, which makes your project faster and cheaper. The difference is the judgment on top: I decide what to cut, where the focus sits and what your customers actually need.
That layer is exactly what generic AI slop from a generator is missing. So your site ends up reading as considered instead of clicked together, and it earns enquiries instead of just clicks.
from €599 → a fixed individual quote, no surprises.
Hospitality · BerlinBlaffke now runs its site and shop itself, with the online shop built in and no external administrator at all.
The site sat with an external administrator, every change went through someone else, and there was no proper online shop.
I moved the site over to Shopify so the shop is built right in and the team can manage everything itself through the portal. During the move I cleaned up the slugs and put the SEO points from the audit in place.
Cleaning · BerlinCinderella now covers five languages from a single upkeep, new ones drop in without a rebuild, and the design is back on par.
The design was dated, and the old WordPress site had to be maintained separately for each language. Beyond German and English it barely scaled.
I rebuilt the site with real i18n instead of duplicated upkeep: five languages from one source, extendable any time. Plus a new design, Google Tags and SEO.
By day I build IT and automation for a company. Google Workspace, device management, automating workflows with AI.
Evenings and weekends I build websites as a freelancer, out of Berlin.
You are not left alone in front of a blank page. We figure out together what the site needs, and where text is missing I bring you suggestions, because I dig into your topic myself. If content already exists, it just goes faster with AI.
Trades, hospitality, local services
Your site is years old, loads slowly and is a pain to read on a phone. And that is exactly where your customers look.
A fast, clear site that works on the phone first. So people stick around and call, instead of clicking away.
Solo professionals and freelancers
You are good at what you do, but your website looks like an afterthought, and prospects notice that in the first second.
A presence as careful as your actual work, so the first impression works for you.
Small businesses stuck in a builder
You are locked into Wix or Jimdo, every change is a fight and the site looks like a thousand others.
Your own maintained site that belongs to you. No template lock-in, clean code you keep.
Frequently asked
What does a website cost with you, and how long does it take?
There is no off-the-shelf flat price, because every project is scoped differently. You get a free design draft first, then a fixed quote with no surprises. I keep the timeline realistic: you usually see the first version after about a week, then each round of feedback adds roughly two weeks. A typical project is done after around five weeks.
Is this not just AI slop in the end, like the website builders?
Honest answer: yes, I work with AI, and that makes a lot of it faster and cheaper for you. The difference is the strategy and judgment on top. I decide what to cut, where the focus sits and what your customers actually need. That layer is exactly what generic AI slop from a generator is missing, and that is where you feel the difference.
What if I do not like the result, and who owns the code?
You see the free design draft before you commit. If the direction is wrong for you, you have lost nothing and you are tied to nothing. If you say yes, everything ends up yours: the code, the content, the domain. No builder subscription you can never escape.
Is the site accessible, and can it be bilingual?
Accessibility to BFSG and WCAG-AA is my default, not a surcharge: keyboard operation, visible focus rings, readable contrast. Bilingual German and English I build in properly, including correct hreflang wiring for search.
What it costs
Projects from €599
That is a real entry price, not bait. There is no off-the-shelf flat price, because every project is scoped differently. You get a free design draft first, then a fixed individual quote with no surprises.